How big is the job?
Every project runs against one of four sizes. Pick the one that matches what you're building; we'll adjust on the intro call.
Scout
Short-range experience fix
1–2 touchpoints · 3–4 weeks
Scout is for a single customer experience that matters enough to fix properly. Not a mini brand package. One touchpoint, done well, so it actually earns its place in the sequence.
Best for
- A business with one obvious weak touchpoint
- A product that needs better packaging or instructions
- A service company that needs a stronger quote or intake experience
- A showroom, booth, or web page that has to work harder
Includes
- Kickoff meeting + experience audit
- Customer journey snapshot for the chosen touchpoint
- One primary design direction with refinements
- Two structured rounds of client feedback
- Production-ready or launch-ready files
- Proof review + final handoff notes
The Salaam Project. Focused identity work for a national social movement.
Not included
Full rebrand · Ad campaigns · Large manufacturing rollouts · Long-term management
Short-range experience fix. Same team, same process. Depth changes with the scope of what you're building.
Start with ScoutCaravan
Connected experience system
3–6 touchpoints · 4–8 weeks
Caravan is for a business with several customer touchpoints that need to feel like one brand. The focus is consistency, utility, and customer confidence across a small system of experiences.
Best for
- A product company preparing a launch or refresh
- A service business improving website, quote, and customer handoff
- A trade show, showroom, or packaging experience that must connect to the website
- A company with good products but inconsistent customer-facing materials
Includes
- Discovery workshop + current-state audit
- Customer journey map across 3 to 6 touchpoints
- Visual identity refinement or application system
- Design buildout for selected touchpoints
- Vendor-ready files + proof coordination
- Mini brand standards for the created system
Salaam B'y. Identity plus a connected system of print and educational materials.
Not included
Ongoing social content · Ad management · National rollout management · Unrelated one-off requests outside the route
Connected experience system. Same team, same process. Depth changes with the scope of what you're building.
Start with CaravanCitation
Business-wide experience platform
6–12 touchpoints · 8–16 weeks
Citation is the executive-class engagement for established companies whose customer experience touches multiple departments, locations, products, or sales channels. We build a system the business actually uses, not one that gets admired in a presentation.
Best for
- Established companies with fragmented customer touchpoints
- Manufacturers, retailers, trades, and product-based businesses
- Dealer or distributor networks that need clearer tools
- Businesses preparing for a major product line, showroom, or operational launch
Includes
- Strategic research + stakeholder interviews
- Full experience map across departments or audiences
- Identity system or brand application expansion
- Website or digital experience design
- Packaging, signage, showroom, dealer, or sales systems as required
- Production management, proofing, implementation support, governance guide
Islamic Family rebrand. One system across every community program.
Not included
Daily marketing activity · Media buying · Public relations · Full-time embedded staff
Business-wide experience platform. Same team, same process. Depth changes with the scope of what you're building.
Start with CitationGulfstream
Full experience transformation
12+ touchpoints · 6–12 months
Gulfstream is for companies that need a full transformation of how customers experience the business. Not a design refresh. A strategic, multi-touchpoint redesign of the brand experience from first impression to final handoff.
Best for
- Multi-location businesses
- Companies with dealers, distributors, or franchise-like systems
- Organizations launching a new brand, division, or product ecosystem
- Companies whose customer journey is complex, inconsistent, or hard to explain
Includes
- Deep discovery + stakeholder interviews + experience audit
- Complete customer journey redesign
- Brand identity + application system
- Digital, physical, packaging, signage + customer documents
- Vendor coordination across print, fabrication, web + manufacturing
- Rollout calendar, implementation support, final experience playbook
March Across Canada. A multi-platform national campaign across social, print, and promotional materials.
Not included
Internal operations consulting beyond experience design · Paid media + social management · Legal review · Manufacturing, print, shipping + install costs
Full experience transformation. Same team, same process. Depth changes with the scope of what you're building.
Start with GulfstreamWe'll recommend one.
Book a 30 minute intro or send a project brief. We'll come back with a preliminary fleet recommendation, a rough timeline, and a scope you can sign off on.
Start a project