Journey Mapping & Experience Audit
Map every touchpoint a customer meets — audit what's working, what's leaking trust, and what's missing.
- Customer journey map
- Touchpoint audit
- Experience gap analysis
- Priorities workshop
- Scope + goals document
Services
What we do — from concept to shipped.
Every touchpoint a customer meets, designed by the same team and produced through the same shop. One creative direction, one point of contact, one deliverable that actually matches the brief.
01
Brand system
The system every touchpoint borrows from.
Before anything gets designed, we map how the customer actually meets your brand and where the gaps are. The identity system comes out of that map — not the other way around.
Brand Identity System
The visual and verbal system your brand runs on — logo, type, colour, voice, and the guidelines that keep it consistent.
- Logo systems
- Typography + colour
- Voice + messaging
- Brand guidelines
- Rebrand rollouts
02
Digital
The screens, inboxes, and portals your customer lives in.
Marketing sites, e-commerce, customer portals, product configurators — plus the emails that actually get read. Designed and built by the same team that runs the brand system.
Websites & Portals
Marketing sites, e-commerce, and customer portals — designed and built end-to-end, no handoff to a separate dev shop.
- Marketing websites
- E-commerce
- Client portals
- Product configurators
- CMS setup
Customer Email Systems
Order, shipping, onboarding, care, and follow-up emails that feel like the brand, not a template.
- Transactional templates
- Onboarding sequences
- Post-purchase care
- Quote follow-ups
- Broadcast layouts
03
Physical
The moments customers can actually hold or walk into.
The unboxing, the storefront, the trade show wall. We design the physical pieces and coordinate the printers, fabricators, and installers so what arrives matches what was designed.
Packaging & Unboxing
Structural design and print-ready packaging with the moment your customer opens it in mind.
- Retail packaging
- Direct-to-consumer boxes
- Inserts + booklets
- Structural dielines
- Print production
Signage, Showrooms & Trade Show
The physical footprint of the brand — signage, wayfinding, showrooms, and trade booth builds.
- Exterior + interior signage
- Wayfinding systems
- Showroom design
- Trade booth builds
- Vinyl + wallcovering
04
Sales enablement
The tools your team hands a customer.
The proposal a prospect actually reads, the dealer kit that keeps third-party sellers on-brand, the install guide that stops the support ticket. Design that carries weight in the room.
Sales Presentations & Dealer Tools
Quote documents, proposal templates, sales sheets, and dealer/distributor toolkits that keep third-party sellers on-brand.
- Proposal templates
- Quote documents
- Sales sheets
- Dealer + distributor kits
- Product explainers
Instruction & Install Systems
Manuals, quick-starts, and install guides that reduce support tickets and make ownership feel intentional.
- Product manuals
- Quick-start guides
- Install diagrams
- Care cards
- How-to systems
Straight up
Not what we do.
Goose is a design + production studio, not a marketing agency. If the below is what you're looking for, we'll happily point you somewhere honest.
- Social media management
- Paid ads / media buying
- Influencer outreach + PR
- SEO retainers
- Newsletter management
- Ongoing campaign production
Not sure where to start?
We'll help you scope it.
One touchpoint or a full system — send us what you've got and we'll map what it takes to get there. See the Fleet for how projects are sized.
Start a project