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ConceptBranding · 2025
Edmonton Stingers, Concept Brand Redesign
- Client
- Edmonton Stingers
- Year
- 2025
- Behance
- View project
The problem
What we came in on.
A concept exercise imagining a full rebrand for a pro basketball team in Edmonton. The prompt was to build a system that would carry cleanly from a jersey crest to a merch drop to an in-arena signage moment, not just a new logo.
What we shipped
The deliverables.
- Wordmark and secondary mark system
- Jersey design across home, away, and alternate
- Merchandise concepts
- Brand collateral system
- Applications across print and screen
Gallery
How it looked.
More work
