Branding

The Salaam Project, Branding a Social Movement

Name: Goose
Address: Edmonton, AB, CA
Telephone: +1-587-982-9831
Price range: $$

Year: 2024
Tools: Adobe Illustrator, Adobe Photoshop
Behance: View project

About the project

Branding.

Brand identity for The Salaam Project, a social movement designed to spark compassion and connection across Canadian communities. Rooted in the Islamic value of peace, the design uses the space between Arabic letters as a metaphor for openness and connection.

Branding
Graphic Design
Social Impact

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