Branding

The Salaam Project — Branding a Social Movement

Year2024

ToolsAdobe Illustrator, Adobe Photoshop

The Salaam Project — Branding a Social Movement

About the Project

Brand identity for The Salaam Project, a social movement designed to spark compassion and connection across Canadian communities. Rooted in the Islamic value of peace, the design uses the space between Arabic letters as a metaphor for openness and connection.

BrandingGraphic DesignSocial Impact

The Salaam Project — Branding a Social Movement - Image 1

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